Johannesburg-based digital marketing agency Maverick Mind has undergone a major brand makeover in its bid to reposition itself in a highly competitive digital industry, the Agency announced.
“We are repositioning our agency in a bid to strengthen our product business by having a stronger focus on our Cloud Based eMarketing Software business, Maverick Mail. “ Says Philani Mdingi, Maverick Mind’s Digital Strategy Director. “If you are an agency that constantly aims to exceed client’s expectation, it is no longer sufficient to only focus on services, you need to have a solid software product portfolio that compliments your services and derives optimal value for your clients”. Maverick Mind is a strategy-led digital marketing agency with a single, noble pursuit: growing brands and businesses.
In addition to the brand makeover, Maverick Mind has appointed Megan Fourie as its Operations Director. Fourie initially joined Maverick Mind as a Business Growth Strategist and will now take over the reigns as the Operations Director. “Maverick Mind recognizes the increasing interconnectedness of doing businesses in Africa as a whole and has long-term ambitions to grow its operations in East Africa. They have entrusted me with this responsibility and I was happy to oblige.” says Fourie.
The Agency recently designed and built the IAB SA’s Digital Summit and Bookmarks website. The IAB SA prepares to host The Bookmarks 2015 Awards ceremony in Johannesburg next year, an event which will be preceded by the IAB’s inaugural Digital Summit. Maverick Mind has partnered with the IAB SA in laying the digital foundation for the upcoming inaugural Digital Summit.