November 2016 - Maverick Mind

Maverick Mind meets Digify Pro: Presents Pixel Up brand challenge to eager Digify Pro cohort

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 Digify Pro 8.0

It’s survival of the fittest, as young Digify Pro’s digital marketers strategise to impress industry expert.

Deep in Braamfontein, digital agency, Maverick Mind was sceptical they would find what they were looking for. Tall rustic buildings and modern skyscrapers rise up next to each other, each building’s use, identical to the next.  But, on the inside, the difference is distinct. It is clear that creativity lives here.  Here is Livity Africa, home to one of the South African digital industry’s best kept secrets, Digify Pro: a digital marketing boot camp powered by Google and the IAB. Maverick came because they wanted to test the brains of young thinkers. They wanted to think of unconventional ways to market a first of its kind UX conference.

THE CHALLENGE
It was simple.
Lay down the gauntlet to the bright young minds of Digify Pro, provide them with a few hours to plot and plan. Sit back, and watch the brilliance unfold. Reluctant at first to engage in some of the deeper questions of UX – they had, after all, just encountered the ins and outs of User Experience, what could they possibly know? – the Digify Pro trainees sunk their teeth into the challenge. Quickly, teams were split into groups of five: strategists, IT whizz kids and content creators thrust together in a delightful ensemble to create work hard-play hard think tanks.

THE CHALLENGE HEATS UP
And then came the reckoning. The Digify Cohort proposed various angles and approaches to the brand challenge. They posed questions and answered enquiries. They exchanged ideas and augmented solutions to come up with a world-class, failproof digital strategy. With a canvas to create, the winning team presented an integrated marketing approach by harnessing the power of current trends such as virtual reality.

The Digifiers certainly left their mark on Philani Mdingi, head of digital strategy at Maverick Mind, “I was quite impressed with the creative and strategic input that we received from the student teams that were tackling the brand challenge. I was particularly excited about this because it gave me a view of the calibre of students that will soon be entering the industry. They will also have the opportunity to drive the transformation agenda in the South African Digital landscape by bringing unique insights.” Each team gave the Pixel Up! Conference a star-rating, citing that Pixel Up could galvanize further niche conferences of the same calibre. How often did one attend conferences focused solely on UX? Rich in content, richer in experience, participants would surely be clamouring for more. The teams branded Pixel Up as a conference for the curious, for the problem solvers, for designers and developers alike, for anyone with a love for digital marketing.

REAL-LIFE RESULTS
The Digify Pro kids turned out to be right. Pixel Up! took place on the 14-16th of September and was an outstanding success. Maverick Mind richly awarded the team’s efforts with R17 000 seats at the conference. “We pride ourselves in being quite dynamic about how we integrate future talent into our business ethos,” one of the organisers of Pixel Up! Conference commented, “and competitions such as the Digify Challenge are a great way to engage with the students and hopefully give them valuable insight that will serve them well in their career.” They were a spoilt lot, who got a behind-the-scenes look into UX and sufficiently rubbed shoulders with the likes of international influencers in product development and User Experience. Surely, a taste of what their digital futures could look like.

Maverick Mind: A giant step for your business

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Since the beginning of time, humankind has been sculpting the future out of nothing. A man dreamed that a computer could fit in the size of your palm and Apple was born. Another imagined an invisible sea of atoms could connect us all and, electricity was sparked into existence. We believe in the power of imagination.  Imagine a strategy thought up by the industry’s best, imagine your brand crafted to perfection. Imagine web development unconstrained by time and space. Now you can. You’re not afraid to dream bigger. Go further, with Maverick Mind. This is the future. We’re ready to take you there.

WE CREATE DIGITAL SOLUTIONS
At Maverick Mind, we make it effortless to craft and manage websites, promote your events, put you first in social media and other digital platforms. It can be difficult to forget the simple yet effective solutions in the mad rush of marketing. Maverick Mind collaborates with you to navigate through this complex world. It’s our pleasure to guide you and your customers into true simplicity. Simplicity that sells.

WE CRAFT EXPERIENCES
You’ve got a message that the world is dying to hear. We’re ready to collaborate with you to deliver that message the way we know best, eMarketing. We want to help grow your digital ecosystem by using different online channels to get your message across. Loud and crystal clear. Our cloud based eMarketing software lets you build smart email campaigns and share them across social media. It might be an SMS or an email campaign that’s needed distinguish your brand from the rest, we’re ready to help you do it. Sit back and relax as you track and measure your growth. It’s digital made easy.

WE CRAFT PLATFORMS
How we handle web development isn’t just impressive, it’s revolutionary. We treat each website as if it were a newly hatched idea, incubate it, expose it to the elements to ensure it’s the best version it can be. And then we release it to the world.  The results are spectacular every time. We ensure this “spectaularity” through our web analytics software which tracks and manages your website assets in one glance.

WE CRAFT DIFFERENT
We also firmly believe in the power of collaboration. Which is why we place a strong emphasis on team-based content marketing. Our content marketing team is full of dreamers, innovators and strategists. As a team, we constantly on the lookout for cutting-edge tech to position your brand where it needs to be in the digital landscape. We aim to keep your brand relevant. We treat marketing like a marathon, not a sprint, and we’ve got our Nikes on to go the distance with you.  Finally, an agency that wants what you want: growth and innovation.

Optimize your eMarketing today.