Sanele Gqwaru, Author at Maverick Mind

Tips to Help Generate Leads with Your Email Campaign

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Email marketing is still one of the most effective ways you can use to generate leads for your business, but the truth of the matter is, your email campaign may not strike a chord with most of the recipients, rendering it a pointless exercise. Here are some tips you could use:

  •  A good subject line is a good way to start. A subject line can make or break your campaign – Make sure it isn’t too long but it should give the recipient an indication of what the email is about.
  • Content – Written and visual content is another important aspect to consider, people want to be captivated and so you should ensure that your content is engaging and will add value to the recipient. Also important, you need to add a Call-to-action in your email, get them to sign up or subscribe.
  • Sharing options – If your campaign strikes a chord with the intended recipients, they may feel compelled to pass it onto other people, that is why you should have sharing options, social media integration, so that they may share with their Facebook friends, Twitter followers and so on.
  • Have a landing page – Once the recipient has read the email, you need to have a landing page that has all the information that they may need and may have been omitted from your email. The landing page cannot be different from the email, so it should have the same look and feel, also still offering the same offer that was on the email.

Online Marketing and Your Business

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What does marketing mean to you and your business?
Every business needs to have a marketing strategy, whether it is the traditional model of marketing or online marketing, you can’t push it aside like an ugly baby or your mother in-law, fact is you should be making it a priority as it can determine the success or failure of your business. But I would put my money on online marketing and here’s why.
Traditional marketing is a model that worked and to a certain extent still works but it is expensive and though it is not dead yet, people aren’t exactly rushing out in numbers to check out traditional marketing campaigns, but instead they are consuming information digitally, as they interact with friends and family on Facebook, Twitter or Instagram and studies show that the time people spend online influences their spending decisions, as they also take the time to research products, businesses and services. So doing your marketing online, means you get to offer a personalised service to your clients as it is the most direct way of building relationships with your clients and establishing trust.
Now as a businessman, isn’t it time you took your business to the people? Considering that there is the potential to grow the reach of your business beyond the borders, at a fraction of the cost?
How do you execute your online marketing strategy?

My first advice would be for you to get a professional to handle all your marketing, because they are experts in the field and will know what works and what doesn’t, thus giving you all the time to focus on other aspects of the business.
• Getting a website domain for your business would be the number one step, e.g. www.hotchips.co.za or any name that is easy to remember and represents your business. Many people assume it is expensive to have a website and then choose to overlook it as an unnecessary luxury, but it is more of a necessity than a luxury, because having a website makes it easy for people to search and find your business online. Your website is your online brand identity and that is where you get the opportunity to tell your brand story.
• Social media integration – the aim of online marketing is to advertise your business online so why not start with your Facebook friends, Twitter followers, and share with them as you slowly build your business online presence. Using social media is inexpensive and can have a wider reach than the traditional model of marketing. Using social media can help you target your specific clientele in a precise way.
• E-mail marketing – with email marketing you are able to save on cost, as it is affordable as compared to the traditional model, it also is the most direct way to guarantee sales conversions. So if your email marketing campaign is properly executed, you can guarantee success, you do this by ensuring that in your email communication you give your clients useful information that will be to their benefit. One of the good things about email marketing is if your clients are impressed with your campaign, they can forward it to their friends or share it on their social media pages, that is why you have to pull out all the stops with it.

Getcho Life with Zama Maphango

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Sweet, soft-spoken and funny are just some of the words one would use to describe Zama Maphango. She is the Account Manager at Maverick Mind, but there is so much more to her. She will read you like church lady reading bible scriptures on Easter Sunday if you don’t “getcho life” which is her favourite line.

Zama was born in Johannesburg and grew up in Dube, Soweto later moving to the South of Johannesburg to Walkerville, where she’s been a resident for 20 years now. She did her primary studies at Aloe Ridge Primary and later completed at Queens High.

On why she chose a career in digital marketing, Zama says because it is an industry that is yet to fully ‘take off’ in South Africa, she was hyped about being a part of it and wanted to be part of those actively taking part in its establishment “I see myself as a nurturer and I love to see things grow” she said.

She has been with Maverick Mind for 7 months now and she says she can recall her first day on the job, she says she was supposed to come in at 8:30 to sign her contract but she showed up 30 minutes late, but before she knew it, she was already attending meetings and has enjoyed every aspect of her job since then, “I enjoy the atmosphere in the office, my colleagues and the final outcome, when you know you’ve given it your all and the client is happy with the finished product.

In her spare time she says she enjoys cooking, singing, watching reality TV shows, sleeping, eating and Tamar Braxton.

When asked where she sees herself in the next 5 years she lets out a chuckle, says she hasn’t thought that far ahead yet and then says she sees herself still being a part of Maverick Mind, just on a bigger scale, with many titles to her name and she wants to see Maverick Mind becoming one of the biggest agencies in Sub-Saharan Africa.

 

My First Day on the Job

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SEO, PPC, ROI was all I heard about  and call it vertigo, but I didn’t know my left from right or whether I was coming or going when I started working at Maverick Mind, because here I was, fresh from school and having studied Journalism and now I somehow found myself working for a digital marketing agency.

So there I was, dressed in a suit and tie that seemed to be strangling the life out of me, wearing glasses to hide the look of incompetence in my eyes, not knowing what to expect but nonetheless eager to learn.

Maverick Mind is an agency that is still relatively small, so that made the transition a bit easier for me as there seemed to be someone there to give guidance and support as opposed to working for a huge corporation whereby you get thrown into the deep end with no life vest.

Despite the size of the company, I found a team of people that is deadline-driven, overzealous about giving 110% in everything they do and ensuring client satisfaction is guaranteed.

From Account Managers Thantaswa Matshobongwana and Zama Maphango, Commercial Director Sydney Phakathi, Digital Strategy Director  Philani Mdingi, Web Developer,  Zweli Sikhakhane and UI/UX Designer Mxo Mathe, I have blended in quite nicely and give me a few months; I will be a walking, talking marketing campaign.

For Marketing Strategies, Web Design, Digital Sponsorship Strategies, Social Media and Content Strategies, Online Public Relations and Copywriting, we do it all with the objective to elevate your business to new heights and we do it with love in our hearts and a big smile on our faces.