Food for thought Archives - Maverick Mind

My First Day on the Job

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SEO, PPC, ROI was all I heard about  and call it vertigo, but I didn’t know my left from right or whether I was coming or going when I started working at Maverick Mind, because here I was, fresh from school and having studied Journalism and now I somehow found myself working for a digital marketing agency.

So there I was, dressed in a suit and tie that seemed to be strangling the life out of me, wearing glasses to hide the look of incompetence in my eyes, not knowing what to expect but nonetheless eager to learn.

Maverick Mind is an agency that is still relatively small, so that made the transition a bit easier for me as there seemed to be someone there to give guidance and support as opposed to working for a huge corporation whereby you get thrown into the deep end with no life vest.

Despite the size of the company, I found a team of people that is deadline-driven, overzealous about giving 110% in everything they do and ensuring client satisfaction is guaranteed.

From Account Managers Thantaswa Matshobongwana and Zama Maphango, Commercial Director Sydney Phakathi, Digital Strategy Director  Philani Mdingi, Web Developer,  Zweli Sikhakhane and UI/UX Designer Mxo Mathe, I have blended in quite nicely and give me a few months; I will be a walking, talking marketing campaign.

For Marketing Strategies, Web Design, Digital Sponsorship Strategies, Social Media and Content Strategies, Online Public Relations and Copywriting, we do it all with the objective to elevate your business to new heights and we do it with love in our hearts and a big smile on our faces.

 

 

If you sell chickens, make sure your chickens are great

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Global Entrepreneurship Week is always an exciting time for entrepreneurs all over the world. It is a time for reflection, taking stock and very importantly, learning from other entrepreneurs. For me, the 2014 Global Entrepreneurship Week has been a time of introspection and asking hard questions: the biggest question of them all is Maverick Mind’s existence as a business; What value are we adding to society?

My business partner and I, recently met with Pepe Marais, Chief Creative Officer and co-founder of Joe Public – South Africa’s largest independent communications group. It is no secret that I have tremendous respect for Joe Public as a business and have become somewhat of a groupie…but that was not why we met. We met to talk about the business of Advertising and Entrepreneurship. Our conversation began, and I immediately jumped to talking about our Company: all the intricacies involved in building a reputable digital agency and where our focus lies. I went on to describe how we are improving processes, our growth trajectory and the challenges of a small agency in the current climate.

Half way into my diatribe, Pepe politely interjected and asked me the very “simple” question: why are we (Maverick Mind) in business? I gave him a half-baked answer: I told him that we are driven by purpose, to create quality work and make our clients supremely happy. The question however, lingered in my mind, haunting me for more than a week. After much thought and introspection, everything became crystal clear: being an entrepreneur is no longer (or was never?) just about narrow economic interests, it is of cultural significance, an endeavour of the human spirit to be the best it can be.

In our harsh economic climate, with a projected economic growth of 1.2 percent for South Africa in 2015, our united job is to create an enabling environment, our job is to create more jobs. Our focus is and should be our clients – growing their businesses, driving results that benefit them and, the economy. We need to produce excellent work. We need to find the smartest solutions. Our deliverables should go beyond private interests. If one grows, we all should grow. Our approach to work is rooted in this passion. As Maverick Mind, we want to be the best we can be.The principle is very simple, in the words of Pepe “If you sell chickens, make sure your chickens are great”.

Q&A with Theresa Vitale GM of IAB SA

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Theresa Vitale GM of IAB SA (been working for IAB since it started back in May 2003 as the OPA, when my interview was conducted via video conference I knew this job would be different and it has been amazing to see the growth not only of the IAB but the industry as a whole.

Q: What do you enjoy most about what you do?
A: The people I work with in the industry and I especially love reading/hearing about startups in the industry!

Q: What guided you in this direction? Was it a moment, a series of events?
A: I have always been involved in media, more on the broadcast side but it was a sort of natural progression towards digital, though at the time of starting at IAB SA (then known as OPA) I really wanted a half day work to focus on my biggest projects in life – my children

Q: What online/offline publications do you read to keep up with developments and trends in your industry?
A: I love business focused magazines (Forbes, Bloomberg & Business Week) I do love the printed editions and being able to page through them (yip I know old school ). Online, my favourites are Techcentral, Ventureburn and Bizcommunity.

Q: What’s the next big thing in your industry?
 A: Augmented Reality

Q: How has the internet impacted your industry/job?
 A: It is amazing an infinite source of any info you require, you can reach anyone (almost) anywhere. Though I must admit I do take time to disconnect and also live in the real world.

Q: How are you using social media or other digital tools to connect with your consumers and readers?
A: Email is the key tool – my direct access to members, IAB steerco and board and everybody who needs any information.

Q: Do you think digital marketers understand social media or other online tools? What about publishers?
 A: I think some do and others just have a social media presence to be there.

Q: What mistakes do companies commonly make when trying to communicate to you using the online space?
A: SMS via email can come across as rude and using twitter to ask questions or complain when one should first try the direct route irks me. It is important to keep in mind the different platforms available if the direct route – email or phone call to someone does not deliver results then by all means go social.

Q: Do you think Digital Marketing is important?
A: Yes, all marketing is important and I think the key is to avoid one dimensional marketing whether it is digital or real world and to rather focus on building relationships.

Q: What advice can you offer businesses or individuals when using digital marketing tools?
A: Stay polite, remember there is a person on the other end, don’t forget to also connect in the real world and be yourself – keep it real.

Q&A with Bontle Moeng founder of BizNis Africa

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Bontle Moeng is the Founder and Managing Director for BizNis Africa. BizNis Africa is an independent online trade and investment news website that focuses on Africa’s 3 major business economic sectors – ICT, Mining and Energy.

Moeng has over 12 years working experience in the online media industry, where she was responsible for successfully managing content and social media platforms for leading global brands. She has a strong passion for creating content that engages and grows online users.

Throughout her media career, she has worked as an Online Journalist, Online Marketing Manager, Social Media Community Manager and Online Content Manager for various companies – Media 24, Big Media, eNitiate, Global Interface Consulting and agencies including: City of Joburg,
SAInfo, ITWeb, Starfish Mobile,
MiWay,
ITNewsAfrica, SME South
Africa, AVATAR, Eskom IDM and Eskom 49M.

Moeng holds a BA Journalism Degree from the Midrand Graduate Institute and a Digital Marketing Diploma from the AAA School of Advertising.

Q: What do you enjoy most about what you do?
A: Writing and Researching relevant content to publish on the website. In addition, I enjoy interviewing corporate executives from various African countries. I gain a lot of insight from their experience. The African population has a wealth of knowledge and is filled with very smart professionals.
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Q: Did you always want to be an online business magazine publisher?
A: Absolutely. That’s the main reason I studied Journalism in the first place. My plan was not to become a Journalist but to understand the industry and launch my own publication. I’m currently fulfilling my passion and purpose.

Q: When did you realise you wanted to be doing this?
A: In 2010 I attended an MBA on Entrepreneurship workshop at GIBS. As soon as I arrived home I drafted my business idea. BizNis Africa was established that evening.

Q: What online/offline publications do you read to keep up with developments and trends in your industry?
A: I tend to read Ventures Africa, CNBCAfrica, Forbes Africa, ITNewsAfrica, TechCentral, Memeburn, MyBroadband, Mining Weekly, Destiny Connect, Business Day and ITWebAfrica on a daily basis.

Q: What’s the next big thing in your industry?
 A: I think Online Content Strategy Techniques will play a vital role across the industry. It can assist business leaders to make informed decisions regarding the value of their websites to their clients and users.

Q: How has the internet impacted your industry/job?
 A: The Internet has changed the global news reporting process. The manner at which journalists gather relevant news and disseminate it to an audience is quicker than in previous years. The Internet has played a vital role in growing the entire online industry. As a result, there are more online business ventures and social entrepreneurs in the world.

Q: How are you using social media or other digital tools to connect with your consumers and readers?
A: BizNis Africa uses social media to share the latest content, spread breaking news and to engage users on topical ideas.
Do you think digital marketers understand social media? What about publishers?
Digital Marketers have a fair amount of understanding the impact of social media for their business. There are more key trends that they need to consider as the industry is constantly evolving. There is no business that can claim to know everything and be able to provide all the answers.

The industry as a whole thrives on sharing ideas and constantly acquiring new skills.
Online publishers need to get more in-depth understanding of social media. Most online publishers have not embraced or used social media effectively. I am confident that digital marketers and online publisher’s attitude towards social media can change to offer a real return on investment.

Q: What mistakes do companies commonly make when trying to communicate to you via social media?
 A: Most companies assume I will respond immediately. At times I’m caught up with editorial deadlines and tend to get back to them at a later time. Perhaps I need a social media community manager that can look after that aspect of the business.

Q: Apple or Samsung?
 A: Samsung has always been my preferred choice. I just love their product design and apps.

Q&A with Akua Koranteng

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Akua Koranteng holds an honours degree in Economics from the University of Cape Town (South Africa) and a masters degree in International Finance from the Amsterdam Business School (Holland). Her practical experience has been obtained from working in the Corporate Finance division of the Merrill Lynch office in Johannesburg and working in the Structured Finance-Property Finance division of Rand Merchant Bank office in Johannesburg.

Her current knowledge and understating of the commercial property space and financial industry is indispensable. Akua holds the position of non-executive director on the board of Jones Lange LaSalle (Pty) Ltd and director of Zinza Investments (Pty) Ltd, a Commercial Real Estate advisory and investments company.

Q: What do you enjoy most about what you do?
A: My passion for advising and investing within the Commercial Real Estate industry and being my own boss.

Q: What guided you in this direction? Was it a moment, a series of events?
A: A need for personal growth and defining myself outside of the corporate space.

Q: What online/offline publications do you read to keep up with developments and trends in your industry?
A: Real Estate related content, Financial related content, Africa related content sourced from various providers such as Eprop, SAPOA, Financial Mail, SA Real Estate

Q: What’s the next big thing in your industry?
 A: Capitalising on opportunities outside of South Africa but within the African continent. South Africa is a lot more mature relative to the rest of the continent and as such skills can be used for the benefit of the rest of the continent’s Real Estate aspirations

Q: How has the internet impacted your industry/job?
 A: Facilitated ease of showcasing Zinza Investments service offering within the Real Estate space not only in South Africa but also within parts of West and East Africa. Ease of access to and communication with a broader client base

Q: How are you using social media or other digital tools to connect with your consumers and readers?
A: Regular company related updates via the likes of facebook, twitter and mail-chimp. Traditional email still allows for a more personalised form of communication and individual responses to such.

Q: Do you think digital marketers understand social media or other online tools? What about publishers?
 A: Yes. Yes as both hard and soft copy content are easily available.

Q: What mistakes do companies commonly make when trying to communicate to you using the online space?
A: Communication of info that is at times irrelevant to me. Too much info at times detracting from reviewing entire communication content.

Q: Do you think Digital Marketing is important?
A: Yes it is as its often a quicker and easier way of reaching a wider audience and it also allows for proper categorisation of who to send what to due to follow up interaction (eg tracking who reads what, who clicks on what who responds to what etc)

Q: What advice can you offer businesses or individuals when using digital marketing tools?
A: Keep it short and simple and to the point. Target the right audience with selected content and vice versa. Where more content is required allow for target to request this or be able to access such via an alternate link (link to a full pdf doc for eg).

Maverick Mind undergoes a major makeover, appoints new Operations Director

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Johannesburg-based digital marketing agency Maverick Mind has undergone a major brand makeover in its bid to reposition itself in a highly competitive digital industry, the Agency announced.

“We are repositioning our agency in a bid to strengthen our product business by having a stronger focus on our Cloud Based eMarketing Software business, Maverick Mail. “ Says Philani Mdingi, Maverick Mind’s Digital Strategy Director. “If you are an agency that constantly aims to exceed client’s expectation, it is no longer sufficient to only focus on services, you need to have a solid software product portfolio that compliments your services and derives optimal value for your clients”. Maverick Mind is a strategy-led digital marketing agency with a single, noble pursuit: growing brands and businesses.

In addition to the brand makeover, Maverick Mind has appointed Megan Fourie as its Operations Director. Fourie initially joined Maverick Mind as a Business Growth Strategist and will now take over the reigns as the Operations Director. “Maverick Mind recognizes the increasing interconnectedness of doing businesses in Africa as a whole and has long-term ambitions to grow its operations in East Africa. They have entrusted me with this responsibility and I was happy to oblige.” says Fourie.

The Agency recently designed and built the IAB SA’s Digital Summit and Bookmarks website. The IAB SA prepares to host The Bookmarks 2015 Awards ceremony in Johannesburg next year, an event which will be preceded by the IAB’s inaugural Digital Summit. Maverick Mind has partnered with the IAB SA in laying the digital foundation for the upcoming inaugural Digital Summit.

Crowdsourcing Political Ideology And The Impact Of Technology In African Politics

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Crowdsourcing is not a new concept in Digital marketing circles, it is however getting a new lease on life in the world of politics, especially in Africa.

The Kenyan based crowdsourcing platform, Ushahidi did a great job of informing the ordinary Kenyan citizen on violent hotspots after the 2007 Kenyan elections. The platform has since extended its functionality and has been used for other purposes like disaster area monitoring and information dissemination. Ushahidi originally sent notifications via SMS, but now also includes email notifications.

That’s a smart move considering that most mobile users have access to email. Kenyan politicians are also fervently using the social media mill to chart out their agenda, more so than in previous elections in 2007. You only have to search for the hash tag #kedebate2013 to see how they have employed twitter to clarify their ideology.

We have seen many instances where technology has been used to monitor elections and solicit feedback from citizens in countries like Ghana and Kenya, and few can deny the Twitter influence of the sometimes trigger happy South African and Western Cape premier, Helen Zille. African politicians have embraced Twitter in earnest, but what else are they doing?

Most interestingly there is a new breed of politicians who are not only content with being a commentator on social media platforms, but also want to use technology to influence politics and social reform. Obama did it well, email and social media played critical roles in the process of moving his political agenda throughout the 2008 campaign. Not only did he tweet up a storm, he built relationships with his constituency, donors and voters by sending email campaigns that had one underlying message, “Yes we can!”.

Obama used email to engage the younger generation of Americans. No other presidential candidate in history raised as much funds as he did, and all this was underpinned by a unified digital communications strategy. It’s political participation 2.0 style.

Now back to Africa, a very interesting case study is unravelling in South African politics. Enter Agang – and no, it’s not “a gang” – it means “to build” in Pedi, an indigenous South African language. Agang has been described by its founder and political activist Mamphela Ramphele as a political plaftform with a view to create a political party. The function of Agang at this stage is to crowdsource ideas from ordinary citizens on how to better manage the country, government and its resources.

Agang has taken to the internet to raise resources for the soon to be established political party. Ordinary citizens can donate their time or money on the Agang website.

What is of real interest in this case is not that the political platform has a site, but how they are using their website, Facebook page and Twitter to enable citizens to determine the kind of government that they want.

How effective this form of crowdsourcing will be, only time to tell. One thing has become very clear though; technology is influencing all spheres of our lives in Africa and will continue to do so in ways we can’t even imagine yet.