About the client

The Southern Africa Trust was established in 2005 to support civil society organisations in southern Africa to participate effectively and with credibility in policy dialogue so that the voices of the poor can have a better impact in the development of public policies.
The Trust supports processes that deepen and widen participation in policy dialogues with a regional impact on poverty. It:
• Is an independent, regional, non-profit agency registered in South Africa;
• Supports organisations and processes with regional impact;
• Supports deeper and wider engagement in policy dialogues;
• Supports public policy development to overcome poverty;
• Supports voices of the poor to be heard in policy dialogue.

The challenge

The Southern Africa Trust engaged Maverick Mind to assist the organisaion in editing and designing their 2016 – 2021 corporate strategy document. The Client had created a corporate strategy document, but the client felt the content on the document was verbose and littered with Jargon that external stakeholders
like funders would not be familiar. Furthermore, the Southern Africa trust need some of their key programmes and concepts in the strategy to be interpreted in infographics and diagrams, especially results and outcomes from their progrommes from the previous strategy period.

The client needed corporate strategy document to be top notch as it is key to their grant funding and would be sent to the organisation’s funders like the Bill and Melinda Gates Foundation, The Rockefeller Foundation, Oxfam, Ford Foundation, UK Aid and other funding partners. The document is key to the organization as it informs the organisation’s programmes and activities for the next five years.

The solution

The Maverick Mind content team rewrote the Southern Africa Trust Corporate Strategy document, the focus was to make it concise. The team worked on defining the tone for the document as well as working on fixing grammatical errors. The Maverick Mind design team worked on designing infographics to illustrate
results, key concepts and programmes.

The team then created the visual language and look and feel for the document. This involved defining, the iconography, colour usage, font type and styling. After the approval of the look and feel and elements, the team proceeded to design the document using Adobe InDesign. After multiple versions of the document, the
team finally arrived on a final draft that satisfied the client’s requirements.

The Results

The final Southern Africa Trust Corporate Strategy document was a concise, beautifully designed document.

The size of the document was reduced from 73 pages to 32 pages.
The document was distributed to the Trust’s funding partners Bill and Melinda Gates Foundation, The Rockefeller Foundation, Oxfam, Ford Foundation, UK Aid and other stakeholders in order to secure funding.